11 May Naked Juice at Wellfest
We kicked the Summer off on a health buzz, partnering up with Naked Juice for the Health, Fitness and Wellness festival Wellfest. The event took place in the beautiful Herbert Park in Ballsbridge on the 6th & 7th of May with an exciting line-up including Coach John Kavanagh, model Roz Purcell and The Body Coach. We worked alongside Naked Juice to create their Power.Full.Zone – the ultimate wellness station with exercise classes, motivational speakers and of course complimentary, tasty Naked Juice!
Naked hosted some of the festival’s most unusual exercise classes including SurfSet, the first total-body surf trainer, designed to simulate the physical workout of surfing – all without the water! The team at Movement created a number of custom-made surfboards and a surfboard rack to complete the surf theme. We also installed a branded stage and DJ booth, allowing instructors a podium to interact with festival-goers and health enthusiasts throughout the weekend. To encourage social sharing, we created a #powerfulpose backdrop where revellers could strike a pose on the Naked Juicd surfboard.
All in all, the Power.Full.Zone was a massive hit with Wellfest fans, promoting brand awareness in a positive, fun and engaging way.
For more on brand installations please get in touch with us; hello@movementevents.ie.
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