In August, we were at The Big Grill with our client Insight Marketing and Archway Lager. Working closely in partnership with Insight, who came up with the design and concept, we executed the show shopping install which was one of our most ambitious builds to date.
Playing on the brand tagline; Come On. Step Through the Archway we created a custom-made turquoise arch spanning almost 11 foot high which acted as the key feature to the build.
Attention to detail was paramount for this activation with all the cladding hand sprayed in the Archway copper with authentic copper then used to create the various design features including the ladders and back wall display. While the event was the first official launch for the Archway brand, it was also key to bring together the two brands; Archway Lager and Franciscan Wells. On the Franciscan Wells side, we used brickwork and foliage along with subtle lighting and displays to tell the brand story while on the Archway Side, the brand map was brought to life with an impactful Neon sign – all of this was placed behind an almost 10-metre long bespoke bar. To ensure the build stood out at night, we installed a custom-made lightbox on top of the structure which could be seen from all areas.
Don’t hesitate to get in touch if you’d like to speak to a member of our team about your brand activation or pop-up.