At the start of July, we joined forces with Irish athleisure brand Gym + Coffee, for the opening of its first pop-up shop in Dundrum Town Centre. Similar to a lot of our clients, the brand was keen to have a physical presence to allow customers a location where they could interact with the brand along with trying on the clothing. The aim of the shop was to be about more than just shopping with plans to include hosting a number of exercise classes, coffee mornings and talks. The Gym + Coffee team were also planning on launching the new range of U-Range of women’s tank tops within the first few weeks of opening.
With all this in mind, we got to work designing the store. The strong existing artwork and photography by the brand was used heavily in the shop design along with a stand-alone community wall, showcasing the importance of social media and digital community for the fast-growing brand. Bespoke steel shop fittings were designed and installed in various positions across the store displaying current stock with wooden furnishing installed by D.C.Upcycling adding a rustic and earthy element to the store. Final touches to the store included adding brand logos and taglines on mirrors along with strong campaign imagery for the windows.
Make sure to check them out for not only their clothing range and coffee but also for exciting upcoming events.
Don’t hesitate to get in touch if you’d like to speak to a member of our team about your brand activation or pop-up.