Liberté Sampling Solution

About This Project

We began 2017 with a great project for MEC and their client Liberté. Our brief was to come up a sampling solution that would be cost-effective, design-led, functional and on-brand. Working closely with the client, a sampling van was sourced that fit perfectly with the campaign objectives.

After that, the real work began – we completely re-fitted the inside of the van; installing a brand new, fully functioning, bespoke kitchen.  The new fit-out contained everything Liberté required for sampling, including a number of fridges and running water – we also optimised the space by removing unnecessary cooking equipment, making more room for holding stock.

Once the van was kitted out on the inside, we got to work on the exterior. The old graphics were removed and it was completely re-wrapped in the client’s artwork, completing the full brand aesthetic. The new Liberté van then travelled to numerous locations in Dublin and across the country sampling thousands of products in a very unique and effective way.