My Shining Armour Pop-Up Shop

About This Project

At the start of June, we were delighted to work once again with Irish online accessories store, My Shining Armour, to launch the brand’s first ever Dublin City Centre pop-up shop. The store ‘popped up’ on 42 Clarendon Street in Dublin 2 from 8th June – 11th June, bringing exclusive ranges like Kate Spade and Ban.do, iconic homewares and lust-worthy fashion accessories to delighted shoppers of Dublin.

For the build, we completely refurbished the shop, repainting all the areas and putting down new wooden floors. We then kitted out all the walls so that shelving could be put up – once this was all done, we brought in the custom made till along with two display plinths.  Outside a new shopfront was put in place and we also added My Shining Armour’s signature gold dots to the entire front of the building, ensuring the brand attracted attention from busy shoppers. For the finishing touches, we helped to dress the windows and put the final graphics and hashtags around the shop.

It’s always a pleasure to work with a beautiful brand like My Shining Armour and we think the people of Dublin loved seeing the online store come to life, if only for a weekend.

If you would like to chat to us about a pop-up shop, event or other brand activation, don’t hesitate to get in touch with the Movement team – email hello@movementevents. ie or call us on 01 4561044.