Visa Contactless at Metropolis Festival

About This Project

In November the team at Movement Events were still very much in festival mode. We paired up with media agency; MEC, for a Visa campaign at Metropolis Festival in the RDS, Dublin. As one of the partners of the event, it was important for the brand to have a strong, visible presence while at the same time promoting the fact that the entire Metropolis Festival was fully Visa contactless enabled.

The challenge with visibility was that the whole event was darkly lit and held at night. In the end, Movement Events created a number of custom-built lightboxes which acted as ‘You Are Here’ boards appearing at the entrance to each hall and lighting up each bar. The result was that festival-goers had a stress-free User Experience. They knew exactly where they could use their Visa cards, saving them time and allowing them to get back to enjoying the music and atmosphere of Metropolis.