On the 23rd of August, the global launch of PS Loves……Easilocks took place in the RHA Gallery. The event celebrated Easilocks new styles of hair extensions, that are exclusively available in selected Primark stores across Ireland and the UK. The range includes three clip-in extensions, the Easi-In, The Bun and The Ponytail – all which come in a variety of colours.
For the event, we transformed the space into the perfect catwalk setting with purpose made backdrops showcasing the campaign imagery and Irish brand ambassadors. To help display the product range we also built two bespoke curved units along with a number of plinths and branded backdrops.
Don’t hesitate to get in touch if you’d like to speak to a member of our team about your brand activation or pop-up.