Primark PS… Let’s Get Nude International Launch Event

About This Project

In February, we worked with Primark and the Publicity Loft to host the international press launch for Primark’s latest make-up collection titled PS….Nudes. Dubbed as the biggest make up launch of the year, the event saw journalists and influencers from across the globe gather in the RHA to get a first look at the collection.


For the event, we designed, produced and installed an unforgettable and engaging make-up showroom in the RHA Gallery.  Taking over a full room, the team at Movement Events built our own walls allowing us to bring the campaign artwork to life – within the wall design, we also created a number of photo opportunities including a full neon sign selfie wall along with a ten-metre 3d quote walls. To encourage influencers, bloggers and journalists to trial the product, a six-metre bespoke make-up demo counter with LED strip lighting was installed. Everything in this set up encouraged use of the products right down to the vinyl stickers which displayed slogans such as test me, try me and use me. Finally, for the main display area, we designed and produced four large central curved units which were the perfect opportunity to showcase the new range and allow for flat lay style images.


If you are interested in speaking to a brand activation and installation specialist about an upcoming event please contact the Movement Events & Production team; email: or call: 01 4561044. Keep up to date with our exciting projects on our Facebook Page and Instagram account.

Work by Movement
Beauty Launch, Primark, Publicity Loft, RHA Gallery