Samsung South William Street Pop Up

About This Project

The Samsung x IMAGE pop-up, which was located on South William Street in Dublin 2, was an immersive, interactive space that was free to the public. The shop featured a number of interactive elements and guests got the opportunity to try out the latest Samsung products in the run-up to Christmas.  Festive shoppers were also treated to festive manicures by Tropical Popical and the Skin Nerd Jennifer Rock was also on hand doing relaxing rose gold face masks.


Movement worked with IMAGE on the full design, production and installation of the shop which was split into different areas including a confetti gun Instagram wall – where guests got the opportunity to test out the latest Samsung Phone tech (the S9+), the gaming section, where guests could try out the Note S9s and Tab S4s along with the Samsung Wishing Wall, where they could write what piece of Samsung tech they would like. Shoppers who were feeling festive could also pick up their very own personalised Candy Cane.


Don’t hesitate to get in touch if you’d like to speak to a member of our team about your brand activation or pop-up.


Work by Movement
Image, Samsung