Volvo V60 Pop Up

About This Project

In May, we were back working with our client Volvo on our second pop up shop for the brand in Ireland. Located on Merrion Row, the Scandinavian inspired pop up gave visitors the chance to get a first-hand look at Volvo’s long-awaited new V60 before it arrived in dealerships later in the summer.

Spread over two floors, we completely transformed the space creating areas for consumers to book test drives, take a trip in the Volvo virtual reality experience, take a tour of the car, build their own model or simply enjoy the Scandinavian environment while enjoying traditional Swedish Fika (coffee with delicious pastries!).

If you would like to discuss your brand’s upcoming pop-up event or activation, don’t hesitate to get in touch.

Work by Movement
Pop up, V60, Volvo