Woodies “The Big 30”

About This Project

At the start of the year, we started on an exciting project with Principle and Banjoman Films to create something special for Woodie’s 30th Anniversary. A creative project with a great team, Woodies ‘The Big 30’ celebrates thirty years of Woodies and pays tribute to the wonderful people and products behind the Irish brand.


With concept creation and design executed by Principle, our team then got to work on the production. One of our most challenging builds to date, our skilled team fully built and manufactured this structure in-house, which was almost 10 foot high and supported with steel beams – we painted the structure, installed LED lights around the outline and added all display lighting, once that was done visual merchandiser Eleanor Harpur got to work styling and dressing the display, using all Woodies’ products.


If you would like a closer look at the creative process and build of this project in our workshop, have a look at the video below:




For more information or to discuss your brand activation, please don’t hesitate to get in touch with us.

Work by Movement
Principal Communications, Woodies